Sodexo nets five-year Seagulls deal
July 11, 2013
Sodexo, a leading FM services provider, has netted a five-year catering and hospitality contract at Brighton & Hove Albion Football Club with sales over £25m over the duration of the contract.
Albion match day retail, hospitality, restaurant catering, conference and events catering, and sales and marketing services at the club’s American Express Community Stadium will all be provided by Sodexo under the contract.
Supporters visiting the club on match days will be able to enjoy food from award-winning local suppliers. In hospitality and at non match day events, Sodexo will take responsibility of sales and build on the strength of the club’s community positioning using national and international event marketing experience.
Sodexo brings a wealth of experience of sports stadia catering and hospitality from existing partnerships with Everton, Newcastle United and Aberdeen football clubs, and Hampden Park. The Albion will benefit from Sodexo’s strong track record in fan and community engagement.
Jeremy Dicks, Sodexo Prestige managing director for sports and leisure, said: “A joint vision with Brighton & Hove Albion Football Club is at the heart of our partnership. We would like create a perfect match between Sodexo and the club, with a fan-centric approach, inspired by the energetic community spirit, which is evident on both match day and non match day. We share the club’s ambition to create a place that is simply the best experience in Brighton and Hove.”
Simon Williams, Albion’s head of commercial development, said: “We undertook a comprehensive tendering process and were extremely excited by Sodexo Prestige’s innovation and attention to detail.”