Pupils across England and Wales to enjoy sustainable fish for lunch

Launched at Devizes school in Wiltshire, a new eco-labelled menu has been designed to help children make more environmentally friendly choices about what they eat.

The healthy new menu includes a delicious salmon starter and breaded pollack and features the blue fish-tick logo of the MSC, which assures customers that the fish can be traced back to sustainable stocks. As well as enjoying a lunch featuring eco-labelled fish, the action-packed launch included a visit from the MSC's mascot, Murdock the Fisherman's Cat.

Pupils also learnt all about why the world is in danger of running out of fish at a special afternoon assembly. Teachers were presented with Fish & Kids packs, part of a project launched by the MSC to teach children about the problems of over fishing.

Sodexo serves up over 40,000 school meals to pupils everyday. Following months of stringent preparation, the school meals provider is the first to achieve MSC certification across multiple school contracts in England and Wales.

Mr D Jopling, head teacher at Southbroom Junior School said: "I am thrilled that Southbroom is the first school to offer Sodexo's new MSC certified menu. It is so important that children learn where the food they eat comes from and how it reaches their plate. I hope it will encourage them to be kind to the environment and become responsible young adults."

Jane Bristow, managing director, Sodexo Education, said: "Serving healthy food is important but at Sodexo we work hard to educate the next generation of consumers about the food they eat. MSC certification will visibly highlight our commitment to supporting healthy marine life and stress to pupils, parents and teachers the importance of choosing environmentally friendly options."

For more information about Fish & Kids, please visit: www.fishandkids.org.