Sodexo has announced a new partnership with food technology expert Dynamify to support the implementation of digital retail and hospitality across its sites in the UK.

Covid-19 has significantly impacted people’s behaviours, particularly with regards to foodservice, retail and hospitality. Over the next 12-18 months the foodservice industry needs to change in order to provide consumers and clients with more flexible solutions, both to manage the post-Covid environment and to build future solutions.

Dynamify works with foodservice partners to deliver a mobile-first experience, developed with the consumer and their smart phone in mind. Sodexo will work with Dynamify on an app-based digital retail platform to support activities such as scan-and-go, pre-order and pre-pay, delivery, table service, reservations and loyalty.

dynamify app

Sodexo’s new app will enable consumers to buy from its restaurants and retail outlets, or to access delivered-in options at the touch of a button, as well as ordering hospitality for meetings. Already successfully deployed in Sodexo’s Asian operations, the app is adaptable to different environments. Sodexo is rolling out the app across corporate sites and universities over the next 12 months.

The app allows personalised content and tailored promotions and will enable Sodexo to further support offer development and build loyalty. Crucially, it removes shared touchpoints and eliminates physical queuing as companies manage social distancing.

Julie Ennis, CEO corporate services, Sodexo UK & Ireland said:

Strategic deployment of digital technology is critical for creating the best consumer experiences in the workplace, so we are delighted to partner with Dynamify to deliver this. The powerful combination of Sodexo’s food offers with Dynamify’s market-leading technology platform makes a compelling proposition to both clients and consumers.

Using consumer-facing digital applications for on-site food orders and contactless payment for on-site retail locations is the smart way to limit infection exposure risks as we support our clients over the next few months, as well as building the flexible capabilities we need.

Maxwell Harding, founder & CEO of Dynamify, said:

Our technology is quickly demonstrating the best results and emerging as the most advanced solution on the market. The fact that one of the world’s largest foodservice providers is deploying Dynamify’s technology as a crucial element in their remobilisation strategy speaks for itself.”

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