Every school meal is a big deal: AiP launches refreshed brand shaped by pupil insight and food trends
Alliance in Partnership (AiP), part of Sodexo, is entering the new academic year with a refreshed brand and enhanced menus designed around pupil insight, emerging food trends and nutritional expertise, while building on its longstanding commitment to nutritious food, pupil wellbeing and strong school and community partnerships.
Under its promise that Every School Meal is a Big Deal, AiP’s refreshed offer is more than a new visual identity, it builds on AiP’s commitment to delivering quality, fresh, locally sourced and seasonal food and finds new ways to make mealtimes more exciting, relevant and engaging.
Menus have been redeveloped by AiP’s chefs and nutrition experts using pupil insight and emerging food trends to create school dining experiences that pupils genuinely want to engage with – while continuing to provide the familiar, nutritious meals that children know and love.
Traditional favourites remain for those who prefer the familiar, while new hero dishes offer pupils the chance to discover new flavours and food concepts. The menus now include new hero dishes that are inspired by contemporary food trends while remaining familiar and accessible for pupils.
- For primary schools, new hero dishes include a chilli bean stack, bringing together plant-based protein and bold flavours, and a Greek meatball bake served with skin-on, no-waste ultimate roasties.
- For secondary schools, new dishes include a spicy adobo roti chicken wrap with sesame slaw, bringing Filipino-inspired flavours to a familiar wrap format, and gochujang lentil & bean bolognese with herby stalk spaghetti, inspired by flavours gaining popularity online.
For AiP, the refreshed brand also reinforces its role as a long-term partner to schools and Trusts, recognising that school catering can contribute to much more than the lunchtime experience.
Backed by Sodexo’s expertise and resources, AiP supports schools with sustainability initiatives including food waste reduction, carbon reduction activity, responsible sourcing and pupil environmental education, delivering positive impact both in and beyond the classroom.
School catering today is about much more than serving lunch. It's about creating food experiences that reflect modern tastes, support health and wellbeing, and help children make the most of their school day.
This is why our refreshed brand is built around a simple belief: every meal is a big deal.
The refreshed offer brings together pupil insight, nutritional expertise and food trends to create dishes that children are excited to try.
We want to introduce new flavours and experiences while keeping meals familiar, accessible and enjoyable.
As expectations around school food continue to evolve, our responsibility is to keep listening, keep adapting and continue finding ways to make every mealtime an opportunity to discover something new.
Alongside serving nutritious food to fuel pupils through the day, AiP also supports schools with initiatives such as healthy eating workshops and assemblies, curriculum-linked enrichment, careers fairs, work experience, community volunteering as well as supporting local charity partnerships.
The refreshed brand will be introduced throughout the academic year across AiP’s estate of more than 400 primary and secondary schools, bringing together the personal service of a specialist education caterer with the scale, expertise and investment of Sodexo.
The ambition is simple: help pupils eat well, learn well and thrive – while making every mealtime an opportunity to discover something new.
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